Privacy Policy – WHEELS Manufacture
We take the protection of personal data very seriously and strictly adhere to the provisions of the General Data Protection Regulation (GDPR) as well as the country-specific data protection regulations applicable to us. The following statement provides a generally understandable overview of the type, scope, and purpose of data processing.
We use Microsoft Corporation's ("Microsoft") Exchange 365 service to process and store our email traffic. Emails, and therefore personal data, are stored on Microsoft servers in the United States. Microsoft has committed to complying with the EU Standard Contractual Clauses with Superior Industries Leichtmetallwheels (Germany) GmbH in accordance with data protection regulations. Microsoft's privacy policy can be found here: https://privacy.microsoft.com/de-de/privacystatement.
Name and contact details of the entity responsible for data processing
This privacy notice applies to data processing by the Superior Industries Group, email: datenschutz@supind.com,
telephone: +49 (0) 6322 9899 – 6400, fax: +49 (0) 6322 9899 – 6401.
Personal data
According to Article 4(1) of the GDPR, personal data is any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person. Examples of personal data include names, addresses, telephone numbers, and email addresses.
Collection and storage of data when visiting our website
When you visit our website, data transmitted by your browser is collected by the web server for data transfer purposes and partially stored in log files. This includes information about the operating system, browser and browser version, the accessing country, the accessing provider with a pseudonymized IP address, the time of access, the referrer (previously visited page), the time of the server request, the amount of data transferred, and any file downloads, which are only displayed in an overview. We cannot identify you personally from this data, as the IP address is pseudonymized. This data is not combined with other data sources. The collection and storage of this data is necessary to ensure a smooth connection and user-friendly experience on our website, to evaluate system security and stability, and for other administrative purposes. The legal basis for this data processing is Article 6(1)(f) of the GDPR.
Collection and storage of data when using our contact form and dealer search inquiry form
We offer you the opportunity to contact us via a form provided on our website. To submit the form, you must enter the mandatory information marked with an asterisk. Providing further information is optional. Data processing for the purpose of contacting you is carried out in accordance with Article 6 Paragraph 1 Sentence 1 Letter a of the GDPR based on your freely given consent. The personal data collected by us for the use of the contact form will be automatically deleted after your inquiry has been processed.
Forwarding to dealer
During the configuration process, you can directly display a suitable retailer for your selected product. To do this, you will need to enter your place of residence. Your data is processed on the legal basis of Article 6 Paragraph 1 Letters a and b of the GDPR. In addition to the direct retailer search, we also offer you the service of obtaining a non-binding offer for your configured product directly from a selected retailer.
Data collection and storage when commissioning a Wheels assessment
We offer you the option of requesting Wheels appraisals by mail that are not available on our website due to their age. To receive the appraisal, you must complete the designated order form. Data processing for the purpose of sending a Wheels appraisal is carried out in accordance with Article 6 Paragraph 1 Letters a and b of the GDPR based on your freely given consent. The personal data we collect for this purpose will be deleted no later than two months after your request has been processed.
Collection and storage of data when delivering directly to third parties
Despite the company's predominantly business-to-business (B2B) operations, we will, upon customer request, ship orders directly to a private address provided by the customer. We forward the personal data received from the customer (typically name, address, email address, and/or mobile phone number) to a contracted parcel service provider for timely and smooth delivery. This processing is based on the legal basis of contract fulfillment according to Article 6(1)(b) GDPR.
Collection and storage of data when visiting our online shop
Data processing within our online shop is carried out upon your order and/or registration and is necessary according to Art. 6 para. 1 sentence 1 lit. b GDPR for the aforementioned purposes for the proper processing of your order and for the mutual fulfillment of obligations arising from the purchase contract.
The personal data we collect for processing your order will be stored until the expiry of the statutory retention period and then deleted, unless we are obliged to store it for a longer period in accordance with Art. 6 Para. 1 Sentence 1 lit. c GDPR due to tax and commercial law retention and documentation obligations, or you have consented to further storage in accordance with Art. 6 Para. 1 Sentence 1 lit. a GDPR.
User account
To place orders through our online shop, each customer must create a password-protected customer account. This account provides an overview of completed and active orders, as well as any wish lists created by the customer. If you, as a customer, leave the online shop by clicking the "Log out" button, you will be automatically logged out. We accept no liability for password misuse unless caused by our own actions.
Ordering process
All data entered by customers during the order process is stored by us. This includes first and last name, address, payment details, email address, telephone number, and company affiliation. This data is collected to identify you as our customer, to process, fulfill, and complete your order, for correspondence with you, for invoicing, for handling any liability claims, for asserting any claims against you, to ensure the technical administration of our website, and to manage our customer data.
Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA), to analyze website usage. The service uses cookies – text files that are stored on your device. The information generated by the cookie is generally transmitted to and stored on a Google server in the United States.
IP anonymization is activated on this website. The IP address of users is shortened within the member states of the EU and the European Economic Area. This shortening removes the personal reference from your IP address. Under the data processing agreement that the website operators have concluded with Google Inc., Google uses the collected information to compile reports on website usage and activity and to provide other services related to internet usage.
You have the option to prevent cookies from being stored on your device by adjusting your browser settings accordingly. However, if your browser does not allow cookies, we cannot guarantee that you will be able to access all the functions of this website without restrictions.
Furthermore, you can prevent the information collected by cookies (including your IP address) from being sent to and used by Google Inc. by using a browser plugin. The following link will take you to the relevant plugin: https://tools.google.com/dlpage/gaoptout?hl=de
Alternatively, you can prevent Google Analytics from collecting data about you on this website by clicking this link. Clicking the link above will download an "opt-out cookie." Your browser must therefore be configured to allow cookies. If you regularly delete your cookies, you will need to click the link again each time you visit this website.
Here you can find further information on data usage by Google Inc.: https://support.google.com/analytics/answer/6004245?hl=de
Social Media
Some of our websites integrate plugins from the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA (www.facebook.com). You can recognize Facebook plugins by the Facebook logo or the "Like" button on our pages. An overview of the Facebook plugins can be found here: http://developers.facebook.com/docs/plugins/ When you visit our pages, the plugin establishes a direct connection between your browser and the Facebook server. This informs Facebook that you have visited our site with your IP address. If you click the Facebook "Like" button while logged into your Facebook account, you can link the content of our pages to your Facebook profile. This allows Facebook to associate your visit to our pages with your user account. Please note that as the provider of these pages, we have no knowledge of the content of the transmitted data or its use by Facebook. If you do not want Facebook to be able to associate your visit to our website with your Facebook user account, you can prevent this by logging out of your Facebook user account. Further information can be found in Facebook's privacy policy at www.facebook.com and at https://de-de.facebook.com/policy.php.
Our website integrates features of the social media service Instagram. These features are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA (www.instagram.com). When you visit our pages, a direct connection is established between your browser and the Instagram server. This allows Instagram to receive information that you have visited our site with your IP address. If you are logged into your Instagram user account, you can link the content of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to our website with your user account. Further information can be found in Instagram's privacy policy at www.instagram.com and at http://instagram.com/about/legal/privacy/.
YouTube
Our websites include plugins from the YouTube video portal, operated by Google Inc. (www.youtube.com). When you visit pages on our website that contain a YouTube plugin, a connection to YouTube's servers is established. This informs the YouTube server which specific page of our website you have visited. If you are logged into your YouTube account, this allows YouTube to directly associate your browsing behavior with your personal profile. You can prevent this association by logging out of your account beforehand. Further information about the collection and use of your data by YouTube can be found in their privacy policy at www.youtube.com and at https://policies.google.com/privacy?hl=de&gl=de
Cookies
This website uses cookies to improve user experience and provide certain features. Cookies are small text files that are temporarily stored on your computer by your browser. They do not cause any harm and do not contain viruses. These are usually so-called session cookies, which are automatically deleted after your visit ends. Cookies that remain stored on the user's computer and serve to recognize returning users may also be used. Browsers can be configured to notify the user when cookies are being set. You can also specify when storage is permitted, whether cookies should be deleted immediately after closing the browser, and which cookies should be blocked altogether. If cookies are disabled, the full functionality of the website cannot be guaranteed. The following links contain instructions for the cookie settings of the most commonly used browsers:
This website uses the following cookies:
| name | _pk_id.3.d8d8 | _pk_ses.3.d8d8 | PIWIK_SESSID | PHPSESSID | cookieconsent_dismissed |
| type | ID cookie | session cookie | session cookie | session cookie | consent cookie |
| Description | Matomo analytics software | Matomo analytics software | Matomo analytics software | PHP session | Cookie consent |
| Storage duration | 1 year | End of session | End of session | End of session | 1 year |
Disclosure of data to third parties
We only disclose your personal data to third parties if you have given your explicit consent in accordance with Article 6(1)(a) GDPR, if disclosure is necessary for the establishment, exercise, or defense of legal claims in accordance with Article 6(1)(f) GDPR and there is no reason to believe that you have an overriding legitimate interest in not disclosing your data, if there is a legal obligation to disclose the data in accordance with Article 6(1)(c) GDPR, and to the extent that disclosure is necessary for the performance of a contract with you in accordance with Article 6(1)(b) GDPR. In the latter case, your personal data will only be disclosed to third parties involved in the performance of the contract, such as the logistics company responsible for delivery and the bank responsible for payment processing. In cases where your personal data is disclosed to third parties, the scope of the data transmitted is limited to the necessary minimum.
Right to object
If your personal data is processed based on legitimate interests pursuant to Article 6(1)(f) GDPR, you have the right to object to the processing of your personal data pursuant to Article 21 GDPR, provided there are grounds relating to your particular situation or the objection is directed against direct marketing. In the latter case, you have a general right to object, which we will implement without requiring you to specify a particular situation. If you wish to exercise your right to withdraw consent or object, simply send an email to the email address provided above.
Your rights
You have the right, under the EU GDPR, to request information from us at any time as to whether we have stored personal data about you. Furthermore, you have the following rights with regard to this stored data:
- the right to information about stored data (Art. 15 EU GDPR),
- the right to rectification of inaccurate data (Art. 16 EU GDPR),
- the right to erasure of data (Art. 17 EU GDPR),
- the right to restriction of processing of data (Art. 18 EU- GDPR),
- the right to object to unreasonable data processing (Art. 21 EU GDPR) and
- the right to data portability (Art. 20 EU GDPR).
If you have given your consent to the use of your data, you can revoke it at any time with effect for the future.
Please send all requests for information, inquiries or objections regarding data processing by email to datenschutz@supind.com or to the postal address listed in the legal notice.
You also have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement, if you consider that the processing of personal data relating to you infringes the EU GDPR (Art. 77 EU GDPR).
As of April 2021
